The Penang International Travel Exchange (PITE) 2021, Malaysia’s only homegrown business events tradeshow has begun its fourth edition. The tradeshow will be held in a digital format. This year's four-day virtual event for PITE 2021 focuses on the massive Asia Pacific market, followed by the Middle East, Europe, and UK. The travel exchange has garnered a participation of over 400 buyers and trade visitors from 30 countries, together with 41 exhibitors from Penang, Kuala Lumpur, Ipoh and Sarawak.