Malaysia’s Penang Convention & Exhibition Bureau (PCEB) has initiated its 4th annual Penang roadshow to India- virtual B2B from Kochi covering the southern part of the Indian Market.

The show was carried out virtually followed by a networking dinner held at Crowne Plaza, Kochi; with the presence of prominent delegates from The Travel Agents Federation of India, Network of Indian MICE Agents, The Indian Association of tour Operators, The Travel Agents Association of India, outbound tour operators association of India, etc. Delegates from event and film companies were also present.

The proactiveness of the Penang Convention and Exhibition Bureau and the Penang travel fraternity to stay in touch with the Indian market was well received by the industry. Such initiatives will definitely put Penang as the most preferred travel destination when the business reopens.