Trip.com Group has unveiled its Asia Live Streaming Centre in the company’s Bangkok office in Thailand, which will facilitate daily content to showcase Thailand’s tourism offerings.

The launch of the Asia Live Streaming Centre marks a significant expansion of Trip.com Group’s content marketing strategies. It aims to bring the best travel inspiration and deals to adventurers via live-streaming, revolutionising the way partners and consumers connect to boost the tourism industry.

The centre will serve as the group’s regional hub, broadcasting daily content in Thai on the social media channels of Trip.com Thailand in the first phase, and subsequently in English for international audiences.

Trip.com Group plans to partner with hotels, local attractions and businesses in Thailand to showcase various travel products and deals. The live-stream will focus on high-quality products, including the offerings listed on our Trip.Best, a ranking list on Trip.com that enables global travellers to select the best experiences a destination has to offer.

The live-streaming content will also increase exposure and provide additional sales channels for business partners, complementing the group’s existing marketing initiatives such as mega sales, exclusive collaborations with social influencers in Thailand, food tourism campaigns – all as part of a comprehensive, one-stop marketing solution.

Promotions for Trip.com’s double-digit mega sale campaigns on September 9, November 11, and so on, will be featured in the live-stream. The group intends to bring the live-stream content to its Trip.com sites in the South-east Asia region, with rollouts targeted for 1Q2025. The long-term goal is to expand this live-streaming initiative to other markets where the format continues to gain traction.

Bo Sun, chief marketing officer, Trip.com Group, shared: “The new live-streaming centre aims to capitalise on Thailand’s active social media user base and status as a top travel destination in the region. The move has the potential to elevate travel in the Asia region to new heights, as we leverage the power of live-streaming to engage with passionate travellers.”