Tourism Malaysia is set to mark its fifteenth consecutive participation at the Tehran International Tourism Exhibition (TITE), which runs from 11 to 14 February. With a clear focus on enhancing tourism promotions, this initiative aims to build valuable business partnerships and collaborations throughout the region. Furthermore, Tourism Malaysia will take this opportunity to promote Visit Malaysia Year 2026 (VM2026) which showcases the country’s vibrant attractions, unique cultural heritage, and diverse tourism offerings to the Iranian audience.

Throughout the four-day exhibition, Tourism Malaysia will engage in strategic networking sessions with Iranian travel experts, professionals and key industry players from the tourism and hospitality sectors.

Tourism Malaysia’s presence will be highlighted through a dedicated pavilion featuring nine booths hosting prominent partners, such as, tour operators, hotels/resorts, state tourism body and airline. Key participants include BetterBooking Travel & Tour, Gulliver Tours & Travel, Pearl Island Holiday Travel Agency, Toranj Tour & Travel, Royale Chulan Hotels & Resorts, Ion Majestic Hospitality, Panorama Langkawi SkyCab and Langkawi Development Authority (LADA).

The exhibition will showcase attractive destinations and packages, such as Kuala Lumpur, Genting Highlands, Langkawi and Penang. These offerings are tailored to diverse market segments, including shopping, theme parks and family-oriented activities.

The organisation is also organizing a Sales Mission to three cities, starting in Shiraz, Isfahan and Tehran in conjunction with the Tehran International Tourism Exhibition (TITE). This allows delegates to actively participate in travel marts for each city in showcasing Malaysia’s diverse tourism products.

Additionally, there will be targeted tourism presentations and media conferences to engage local tourism with media communities, culminating in a dinner alongside a video presentation that captures the essence of “Malaysia Truly Asia.” These engagements will provide valuable insights into Malaysia’s vibrant tourism industry as it prepares for Visit Malaysia Year 2026.

Iranian travelers can conveniently access Malaysia from various cities, including Tehran, Mashhad, Isfahan, Tabriz, and Shiraz, through leading airlines such as Qatar Airways, Emirates, Etihad Airways, Oman Air, FlyDubai and Air Arabia.