Thailand, a Southeast Asian gem, welcomed 31M tourists in 2023, generating $42.3B. The nation now gears up for an ambitious 40M visitors in 2025.

Thailand, a key economic powerhouse in Southeast Asia, has firmly reestablished itself as a favorite global destination, welcoming over 31 million international visitors from January 1 to November 24 this year. These tourists contributed an impressive 1.46 trillion baht (approximately USD 42.3 billion) to the nation’s economy.

The largest influx of travelers hailed from China, accounting for over 6 million visitors. This was followed by tourists from Malaysia, South Korea, Russia, and India, showcasing Thailand’s appeal across diverse global markets.

Thailand Targets 36 Million Tourists by Year-End

With 2023 drawing to a close, Thailand is on track to reach an ambitious target of 36 million international arrivals. Looking ahead, the government aims even higher, seeking to welcome over 40 million foreign visitors in 2025, with projected revenue of 3.4 trillion baht.

Amazing Thailand Grand Tourism and Sports Year 2025 Unveiled

Deputy Prime Minister and Transport Minister Suriya Jungrungreangkit, also chair of the national tourism policy committee, announced the launch of the “Amazing Thailand Grand Tourism and Sports Year 2025.” This initiative will feature a series of spectacular events designed to boost tourist numbers and enrich visitor experiences.

Five strategic campaigns—Grand Festivity, Grand Moment, Grand Privilege, Grand Invitation, and Grand Celebration—will underpin this ambitious initiative. The government’s focus is to showcase Thailand’s unique culture, world-class events, and warm hospitality.

Year-Long Celebrations to Captivate Global Audiences

As part of the 2025 campaign, the Ministry of Tourism and Sports has scheduled an exciting lineup of events. Highlights include the internationally renowned MotoGP races in February and March, followed by the vibrant Songkran festival in April, promising memorable experiences for visitors from around the globe.

With these initiatives, Thailand continues to cement its status as a must-visit destination, setting the stage for a record-breaking year in tourism.