Thailand saw over 29 million foreign arrivals during the first 10 months of 2024, generating nearly 1.4 trillion baht in tourism revenue, the government announced on Wednesday.

Authorities have set a target of 35 million tourists in 2024, though anticipated tourism revenue of 2.78 trillion baht is projected to fall short of the government’s 3 trillion baht goal.

Tourism and Sports Minister Sorawong Thienthong said 29,816,537 tourists arrived in Thailand from January 1 to November 10, spending 1.393 trillion baht during their stay.

The top five nationalities visiting the country in the first 10 months of this year were:

Chinese: 5,860,148

Malaysian: 4,276,862

Indian: 1,777,137

South Korean: 1,574,279

Russian: 1,356,888

Arrivals over the past week rose 4.87% over the previous week to 736,136 as the high season approaches.

The top five nationalities arriving over the past week were: Chinese (103,150), Malaysian (89,463), Indian (51,478), Russian (47,493) and South Korean (34,763).

Sorawong said the past week saw a 16.85% surge in long-haul tourists but a drop in short-haul tourists.