The much-anticipated Penang International Food Festival (PIFF) 2024 is set to take place this November, bringing together Penang's finest street food and local culinary culture under one exciting event. This year's festival will feature two major events spread across consecutive weekends, offering food enthusiasts a chance to experience the vibrant flavours of Penang in two distinct locations.

 

• ??PIFF @ Tanjong Date: 2nd & 3rd November 2024

Venue: Beach Street, George Town

Supported by: YB Lim Hui Ying, MP Tanjong

• ??Organized by: Dreamz

• ??PIFF @ Batu Kawan

• ??Date: 9th & 10th November 2024

• ??Venue: Design Village, Batu Kawan

• ??Supported by: Design Village (PE LAND)

• ??Organized by: TLM

A Platform for Local Hawkers: Call for Participation

 

PIFF 2024 is calling for entries from local hawker stalls and food vendors interested in showcasing their culinary talents to a large and diverse audience. This is an excellent opportunity for food entrepreneurs, particularly those with a passion for Penang's vibrant street food culture, to gain visibility and share their offerings with thousands of festival-goers.

 

Penang's hawker food scene is world-renowned, famous dishes like Penang's Assam Laksa, ranked 7th on CNN Travel's "World's 50 Best Foods", and Char Koay Teow have gained international recognition. These accolades not only put Penang on the global culinary map but also celebrate the rich heritage and hard work of our hawker community.

 

With past festivals drawing large crowds, PIFF 2024 is expected to be one of the biggest food events of the year, giving vendors the chance to increase brand exposure, attract new customers, and be part of a celebration of Penang's rich food history.

 

Boosting Penang's Global Appeal

YB Lim Hui Ying, Deputy Minister of Finance and MP for Tanjong, stated, "The Penang International Food Festival will elevate Penang's status as a global food destination, attracting more visitors and investment. This event will generate significant economic activity, benefiting local businesses and increasing government revenue."

 

YB Wong Hon Wai, Penang State EXCO for Tourism & Creative Economy, added, "With Penang now having 31 international direct flight routes connecting 17 cities, we are seeing a surge in tourist arrivals. Upcoming direct flights from Hong Kong and Shenzhen will further boost accessibility, making it easier for international visitors to enjoy our famous hawker food and other cultural attractions."

 

Mr Andy Song, Chief Operating Officer - PE Land (Penang) said " This state festival is a vital platform that showcases the rich, diverse heritage of Penang, and we are proud to bring this internationally promoted event to the mainland. By funding the festival, we reaffirm our commitment to promoting the state and its vibrant culture. It aligns with our vision of creating spaces where communities come together in celebration of culture, food and life - fostering unity, and pride in our shared heritage."

 

Explore More in Penang this November

Penang will be bustling with exciting events throughout November. Visitors coming for PIFF can also enjoy:

 

• ??Deepavali (31 October 2024) - Celebrate the Festival of Lights with vibrant cultural displays and festivities.

• ??Penang International Dragon Boat Regatta 2024 (23-24 November 2024) -

Witness exhilarating boat races.

• ??George Town Literary Festival (29 November - 1 December 2024) - Asia's leading literary festival in the heart of George Town.

Nearby Attractions to Explore

• ??PIFF @ Tanjung: Visitors can explore nearby attractions such as Penang Street Art, and enjoy the charm of old streets and houses while café hopping.

• ??PIFF @ Batu Kawan: Visitors can indulge in a shopping spree at Design Village, with a range of international and local speciality products to discover.

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More Details to Come in October

The full PIFF 2024 program, including detailed schedules and activities, will be unveiled at the next press conference in October. Whether you're a local or a tourist, PIFF 2024 promises an unforgettable gastronomic experience for everyone.