Malaysia strengthens its tourism presence in Iran at TITE 2024, offering exclusive travel packages and fostering business collaborations for Visit Malaysia Year 2026.

Tourism Malaysia is set to participate in the 15th consecutive Tehran International Tourism Exhibition (TITE) 2024, from February 11 to 14, 2024. This annual event serves as a key platform for fostering business partnerships and strengthening Malaysia’s tourism presence in the Iranian market. As part of its broader international tourism strategy, Tourism Malaysia will actively promote Visit Malaysia Year 2026 (VM2026), highlighting the country’s diverse attractions, unique cultural heritage, and world-class tourism experiences.

With Iran emerging as a significant tourism market, Malaysia aims to increase tourist arrivals from Iran, offering tailored travel experiences that cater to various interests, from luxury shopping and theme parks to cultural heritage and nature-based adventures.

Tourism Malaysia’s Strategic Presence at TITE 2024

Dedicated Pavilion Featuring Leading Travel & Hospitality Partners

Tourism Malaysia will showcase its tourism initiatives through a dedicated pavilion with nine exclusive booths. The pavilion will serve as a hub for networking, business discussions, and tourism promotions. The participating Malaysian tourism and hospitality players include:

• BetterBooking Travel & Tour
• Gulliver Tours & Travel
• Pearl Island Holiday Travel Agency
• Toranj Tour & Travel
• Royale Chulan Hotels & Resorts
• Ion Majestic Hospitality
• Panorama Langkawi SkyCab
• Langkawi Development Authority (LADA)

This strategic participation ensures effective business-to-business (B2B) engagements, travel promotions, and collaborations between Malaysian and Iranian tourism professionals.

Showcasing Malaysia’s Top Travel Destinations & Experiences

Throughout the four-day exhibition, Tourism Malaysia will promote Malaysia’s top tourist attractions, which continue to be favorites among Iranian travelers. Key destinations include:

• Kuala Lumpur – A bustling metropolis offering world-class shopping, vibrant nightlife, and cultural landmarks like the Petronas Twin Towers.
• Genting Highlands – A premier entertainment and leisure resort with theme parks, casinos, and luxury accommodations.
• Langkawi – A tropical paradise with pristine beaches, lush rainforests, and iconic attractions such as Langkawi SkyCab and Langkawi Geopark.
• Penang – A UNESCO Heritage Site renowned for its cultural heritage, street food, and colonial architecture.

Additionally, tailored tourism offerings include luxury shopping tours, theme park packages, eco-tourism experiences, and medical tourism, catering to the preferences of Iranian travelers.

Strategic Sales Mission to Strengthen Malaysia-Iran Tourism Relations

To further solidify tourism collaborations, Tourism Malaysia is launching a comprehensive Sales Mission across three Iranian cities: Shiraz, Isfahan, and Tehran. This mission is designed to foster direct engagement with Iranian travel agencies, tour operators, and hospitality professionals.

During the Sales Mission, delegates will participate in travel marts, where Malaysian tourism industry players will directly interact with local travel professionals to showcase Malaysia’s tourism products and offerings.

Key highlights of the Sales Mission include:

• B2B Travel Mart Events – Facilitating networking between Iranian and Malaysian travel operators.
• Destination Presentations – Showcasing Malaysia’s attractions, travel packages, and tourism developments.
• Media Conferences – Engaging local media representatives to increase visibility and awareness about Visit Malaysia Year 2026.
• Exclusive Dinner & Video Presentation – Offering an immersive experience into the beauty of “Malaysia Truly Asia” through a compelling visual showcase.

These engagements will enhance Malaysia’s visibility in the Iranian market, strengthening its position as a preferred travel destination for Iranian tourists.

Effortless Travel Access: Flights to Malaysia from Iran

Iranian travelers enjoy convenient access to Malaysia, with multiple flights available from major Iranian cities such as Tehran, Mashhad, Isfahan, Tabriz, and Shiraz. Malaysia is well connected with Iran through several leading airlines, including:

• Qatar Airways
• Emirates
• Etihad Airways
• Oman Air
• FlyDubai
• Air Arabia

With seamless air connectivity and attractive travel packages, Tourism Malaysia aims to increase the number of Iranian tourists exploring the country’s rich cultural and natural attractions.

Why Iran is a Key Market for Malaysia’s Tourism Growth

Iran has been a crucial market for Malaysia, with an increasing number of Iranian travelers visiting Malaysia each year. Key reasons why Malaysia is a favored destination for Iranians include:

• Visa-Free Travel – Iranian tourists enjoy visa-free entry to Malaysia for up to 14 days, making travel hassle-free.
• Affordable Luxury & Shopping – Malaysia offers a variety of luxury shopping experiences at affordable prices, with duty-free zones in Langkawi and major shopping malls in Kuala Lumpur.
• Halal Tourism & Muslim-Friendly Services – With Malaysia being a Muslim-friendly destination, Iranian travelers can enjoy halal-certified cuisine, prayer facilities, and Islamic heritage attractions.
• Medical & Wellness Tourism – Malaysia is a preferred destination for medical treatments, wellness retreats, and cosmetic procedures, attracting Iranian medical tourists.

By reinforcing these travel advantages, Tourism Malaysia aims to strengthen Iran-Malaysia tourism relations and enhance Malaysia’s appeal to the Iranian travel market.

Visit Malaysia Year 2026 (VM2026) – A Global Tourism Vision

Tourism Malaysia is leveraging its participation in TITE 2024 to promote Visit Malaysia Year 2026 (VM2026). This initiative aims to attract 30 million international tourists and generate RM100 billion in tourism receipts.

Key Highlights of VM2026:

• Sustainable & Eco-Tourism Initiatives – Promoting rainforest conservation, island preservation, and green tourism experiences.
• Cultural & Heritage Showcases – Highlighting Malaysia’s multicultural identity, traditional festivals, and indigenous communities.
• Enhanced Tourism Infrastructure – Expanding airport connectivity, public transport, and tourism-friendly policies.

Iranian travelers are invited to explore Malaysia’s evolving tourism landscape and experience the country’s rich heritage, warm hospitality, and breathtaking landscapes in 2026 and beyond.

Strengthening Malaysia-Iran Tourism Ties

Tourism Malaysia’s participation in the Tehran International Tourism Exhibition (TITE) 2024 marks another significant milestone in its long-standing engagement with the Iranian travel industry. By showcasing Malaysia’s top attractions, forging new business partnerships, and promoting Visit Malaysia Year 2026, Malaysia aims to deepen its tourism connections with Iran and boost international arrivals.

With affordable luxury, diverse tourism offerings, and strong air connectivity, Malaysia remains one of the top travel destinations for Iranian tourists. As the country prepares for Visit Malaysia Year 2026, it looks forward to welcoming more Iranian travelers to experience the beauty and hospitality of Malaysia Truly Asia.