An international social media campaign within the travel community was launched on Monday with a motive to “keep the spark alive”. The World Travel and Tourism Council is inviting people to share their travel memories under the hashtag #TogetherInTravel to fill social media with stories, images, and videos and help sustain the global travel community.

WTTC President & CEO Gloria Guevara in a statement addressed that “Dreaming is part of our zest for life and our new campaign encourages thoughts of the brighter days ahead. Travel & Tourism is a critical sector to the global economy, accounting for one in four of all new jobs worldwide and contributing 10.3 percent to GDP,”.

Our sector touches everyone. It builds communities, reduces poverty in the world and improves the social impact of everyday lives. Yet we are uniquely exposed at this time due to COVID-19. While travel is on indefinite hold as the world works to try to contain the pandemic, these campaigns can constantly remind people about the travel industry and traveling in general.